You're Good at Sales. But How Good Could You Be?
You've learned your products, developed your selling style, and closed business. But becoming a better salesperson takes more than making more calls and working longer hours.
Get Better at Sales brings together practical sales strategy, customer psychology, professional development, and the personal habits that support long-term performance.
- Complete digital book
- 30-Day Better Sales Challenge
- One-time purchase
The Best Salespeople Know
There's Always More to Learn.
Maybe you've been selling for years. Maybe you've hit a stretch where the usual approach isn't producing the results it once did. Or maybe you're building the skills you'll depend on for the rest of your career.
You're Doing Well. You Want to Do Better.
You've developed your own way of selling. You're not looking to start over — you're looking for another idea, perspective, or edge.
You're Working Hard. Results Feel Inconsistent.
Some opportunities move. Others stall. You want to understand what's happening and how to make your effort more productive.
You're Building a Long-Term Sales Career.
You want to improve your judgment, confidence, customer understanding, and approach — not just get through this month's quota.
You don't have to be bad at sales to benefit from getting better.
Better Sales Start With a Better Salesperson.
There's more to long-term sales success than memorizing a pitch, learning a closing technique, or adding another fifty calls to your day.
Your understanding of people matters.
Your judgment matters.
Your health, habits, and consistency matter.
At Some Point, Working Harder Stops Being the Whole Answer.
You can make more calls, send more emails, schedule more meetings, and keep your CRM updated. And sometimes that's exactly what the job requires.
But what happens when you're already doing those things?
When the pipeline looks busy but the right opportunities aren't moving, another activity goal may not fix the underlying problem.
- Am I pursuing the right customers and opportunities?
- Do I understand what actually drives their decisions?
- Am I making progress — or just staying busy?
- How could I position myself more effectively in my market?
- What habits are helping or hurting my performance?
Four Areas Worth Getting Better At.
Rather than focusing on a single closing technique, Get Better at Sales takes a broader look at what helps a professional salesperson keep improving.
Sales Fundamentals
Strengthen the foundation: targeting customers, modern sales, pipeline development, prospecting, and staying competitive during difficult markets.
Strategy & Market Position
Think more deliberately about opportunities, market knowledge, building a reputation, and how you position yourself with customers.
Customer Psychology
Understand different buyers, cognitive biases, communication styles, your own behavior, and the ability to read the room.
Personal Performance
Explore how your mind, body, health, support system, and life on the road influence the way you perform over time.
The More You Understand People, the Better You Can Sell.
Think about the last difficult customer you worked with.
Maybe they needed every detail before making a decision. Maybe they moved quickly, then changed direction. Or maybe you thought the deal was moving forward until you discovered concerns nobody had mentioned.
Selling isn't just what you say. It's understanding what matters to the person across from you, how they process information, and why they make decisions.
And just as importantly, understanding how you come across to them.
The Psychology of Sales
Inside the book, you'll explore topics including:
- Know Thy Customer
- Know Thyself
- Cognitive Biases
- Read the Room
Better performance isn't only about selling techniques. The person doing the selling needs attention, too.
You Can't Completely Separate Your Sales Performance From Your Life.
Long days. Travel. Pressure. Difficult customers. Competition. Rejection. Over time, those things can affect your focus, energy, patience, and decision-making.
That's why the book also explores nutrition, physical health, mindset, support systems, and life on the road.
These aren't replacements for good sales skills. They're part of maintaining the consistency and resilience that help you apply those skills for years.
I Didn't Write This Book Because I Think Selling Is Easy.
I've spent more than 25 years working in sales and sales management. I've developed markets, built territories, competed for business, and navigated opportunities that didn't go anything like I expected.
I've had successes I'm proud of and made mistakes I'd rather not repeat. The longer I've worked in this profession, the more I've realized how much there is still to learn.
I'm not offering a magic closing phrase or a system that makes customers buy. I'm sharing lessons, strategies, and ideas developed through real work with real customers.
I'm still selling. I'm still learning. And I'm still looking for ways to get better.
— Chad Johnson
More Than Another Collection of Closing Tips.
The book is organized around four major parts, moving from the work of selling to strategic improvement, understanding people, and sustaining your performance.
Nothing Happens Without a Sale
The Fundamentals • Modern Sales • Your Target Customer • Pipeline • The Downturn
Get Sales Faster
Get Better at Sales • Market Maker • Celebrity Status
The Psychology of Sales
Know Thy Customer • Know Thyself • Cognitive Biases • Read the Room
Your Health
The Diet • The Body • The Mind • Support System • Life on the Road
Your Next Good Idea Could Be One Page Away.
Get the digital book plus a practical 30-day challenge to help you apply what you learn.
GET BETTER AT SALES — $9.99 →30-DAY
BETTER
SALES
CHALLENGE
Don't Just Read Another Sales Book. Put a Few Ideas to Work.
It's easy to finish a chapter, agree with the message, and then go back to doing things exactly as before.
That's why we're including The 30-Day Better Sales Challenge, a practical companion workbook designed to help you connect the book's ideas to your own customers, opportunities, habits, and work.
No complicated course. No pretending every idea fits every salesperson. Just a way to choose what matters and work on it.
Another Sales Book?
I've read plenty of sales books myself. Some were useful. Others repeated the same ideas I'd heard for years.
But every now and then you come across a different perspective that makes you reconsider something you thought you understood.
I'm not expecting every page of this book to change the way you sell. You might recognize ideas you already use. You might disagree with a few opinions. And some lessons may fit your market better than others.
That's fine. The goal isn't to convince you that everything you've learned is wrong. It's to share enough practical ideas that you find something worth testing, improving, or incorporating into your approach.
GUARANTEE
If You Don't Get $9.99 Worth of Useful Ideas, You Shouldn't Have to Pay for It.
Read Get Better at Sales. Work through the included 30-Day Better Sales Challenge. Look for an idea you can put to use with your customers, your opportunities, or your approach to the work.
If you don't feel the book and bonus were worth your $9.99, email me within 30 days of purchase and I'll refund your $9.99. That's it. No complicated process.
Questions or refund requests: chad@personaldevelopmentworkshop.com
Get Better at Sales. Then Keep Getting Better.
Start with the book. Question a few assumptions. Look at one customer differently. Try a new approach. Improve one habit. Keep building from there.
Take your sales game to the next level and play to win.
- ✓Get Better at Sales — Complete digital book
- ✓The 30-Day Better Sales Challenge — Included companion workbook
- ✓One-time payment. No subscription or course commitment.
- ✓Delivery by email after checkout
One small investment in the habit of continually improving.
GET THE BOOK + BONUS →Secure checkout through Systeme.io
Before You Buy
Is this a physical book?
No. This offer is for the digital edition of Get Better at Sales and the included digital 30-Day Better Sales Challenge companion workbook.
Who is the book for?
It's for working salespeople who want to keep developing their skills, especially those navigating customer relationships, longer sales cycles, and complex opportunities. Motivated developing sellers can benefit, too.
Do I need to have read Get Good at Sales first?
No. Get Better at Sales builds on foundational concepts discussed in Get Good at Sales, but it also explores them alongside additional ideas around strategy, psychology, and personal performance.
How will I receive my purchase?
Your digital book and companion workbook will be sent to the email address you provide at checkout. Keep the delivery email so you can return to the resources later.
Is there a membership or ongoing payment?
No. The $9.99 offer is a one-time digital purchase. There is no subscription or course enrollment required.
What if the book isn't worth it to me?
If you don't feel the book and bonus were worth $9.99, email chad@personaldevelopmentworkshop.com within 30 days of purchase for a refund of the $9.99 purchase price.
Good Salespeople Never Stop Looking for Better Ideas.
You don't have to change everything about the way you sell. Sometimes the next step is simply to learn something useful, put it into practice, and keep getting better.
GET BETTER AT SALES — $9.99 →See you on the inside,
Chad Johnson
If You Skimmed the Page, Here's What You Need to Know.
There's a lot on this page, and you probably have customers to get back to. So here's the quick recap:
- 1You don't have to be struggling to get better. This book is for salespeople who believe there's always another useful idea to learn.
- 2Better results take more than more activity. We cover fundamentals, smarter strategy, market development, and building better opportunities.
- 3People are at the center of selling. You'll explore customer psychology, knowing yourself, and reading the room.
- 4Your habits and health matter too. The book looks at the personal side of sustaining performance across a sales career.
- 5It's $9.99 for the digital book and the 30-Day Better Sales Challenge. One payment, delivery by email, and a straightforward 30-day refund guarantee.
You don't need a completely new personality or another motivational speech. Just a willingness to keep improving.
Complete digital book + 30-Day Better Sales Challenge · One-time purchase